Bologna Book Fair
For almost sixty years, the Bologna Children's Book Fair has been the unmissable meeting place for the entire children's book community. Absolutely unique in the world, the Bologna Book Fair is a great cultural moment, but above all a global market place for the exchange of rights.
The Global Rights Exchange was born last year as a response to the pandemic that had made it necessary to cancel the fair. But from the very beginning it carried within itself a much larger project, the idea of being a useful tool for professionals in the publishing industry throughout the year, and not just a digital alter ego of the four days of the fair.
The jewel in the crown of the many digital activities that BCBF has put in place since March 2020, the GRE offers publishers the opportunity to do business with each other, but also to reach a much broader and more articulated target audience, in which different professions intersect but all linked to the exchange of rights.
Content reigns supreme and moves easily from books to other media and other products. This is why the GRE welcomes a new section dedicated to the community of the Bologna Licensing Trade Fair and welcomes among its visitors also professionals from the world of the screen.
In this way, the GRE accurately reflects the business environment of the Bologna Trade Fair and expands its activities 365 days a year.